Digital transformation has become a buzzword in the modern business landscape. Organisations are investing significant resources in digital technologies to streamline processes, improve customer experiences, and gain a competitive edge. However, despite these efforts, many digital transformation projects fail to deliver the expected benefits. While extant research focuses on the implementation of a digital transformation, post-implementation analysis of digital transformations can help organisations understand the reasons for success or failure and guide future investments. This research investigates digital transformations and common assumptions concerning insights on the post-implementation of digital transformations. The study presents preliminary findings on a literature review which adopts the PRISMA process to identify factors contributing to the success or failure of digital transformation projects. We identify a significant gap in theorising on embedding and sustaining digital transformations. We argue that normalisation process theory is well positioned to gap and outline a future research agenda.