Game-based learning and the flipped classroom method are relatively new approaches of engaging university students and enhancing their learning experience. A review of the literature shows that there are important areas that need to be further examined including how students’ self-reflection process can be supported in game-based learning and/or flipped classroom environments and the circumstances, under which these approaches are effective. This developmental paper presents a learning design that uses game-based learning and learning analytics to support a flipped classroom that runs fully online. The learning design will be used for the delivery of a Degree Apprenticeship module, offered by a UK Business School. The aim is to understand a) whether such approaches can be followed successfully online and b) whether the learning design can meet the needs of Degree Apprenticeship students. The paper concludes with a brief discussion of the proposed methodology that will be followed to answer the above questions.