The observations reported in this paper are based on an auto-ethnography of a participative engagement in the emergence of the globalised automation, media, information, and communications technology environment in Europe, over the last four decades. The conclusion is that, in the often disruptive and un co-ordinated coalescence of the publication and mass communication, telecommunications and information systems sectors, which has been a characteristic of the emergence of the global information economy, key aspects of centuries old learning about the nature of the roles and responsibilities associated with information and communications have been lost.