Agricultural Information Systems (AIS) can provide several advantages for farmers in taking informed decisions regarding land, labour, livestock, and crop planning. However, there are not many empirical studies in examining the adoption of these AIS by farmers, especially in developing countries in Africa. This study adopts an unconventional socio-cultural approach in examining if the farmers think the use of AIS improves economic production, at the individual level of analysis. The purpose of this qualitative ethnographic study is to explore the socio-cultural success factors that improve employee acceptance of agriculture information system at some rural Nigerian farms. The results of this study could be disseminated to all rural Nigerian farm owners so they will know the critical success factors that improve employee acceptance of agriculture information system thereby increasing wheat production to reduce their national agricultural crisis. Another positive social change implication of the results of this on-going research would be to inspire researchers to replicate and extend this study in regions experiencing agricultural crises.
Bitrus, Nankyer Sarah; Strang, Kenneth David; and Vajjhala, Narasimha Rao, "Exploring Socio-Cultural Factors Impacting Agriculture in Information System Acceptance" (2019). UK Academy for Information Systems Conference Proceedings 2019. 6.