The aim of this paper is to explore critical issues that influence Bangladeshi social enterprises to embrace social media as a business tactic. The outcomes attained of this research are contrasted with issues that have impacted on IT implementation according to the literature. In addition, the paper investigates how social media implementation affects patterns of business and identifies some difficulties and challenges that social enterprises face in terms of application. The research gap of this study is addressed in the setting of the developing world. The paper also explores the benefits of harnessing social media.