This article deals with a research in progress conducted with private universities, located in São Paulo - SP - Brazil, in which were analyzed some aspects of the use of social media selected: WhatsApp, Facebook, LinkedIn, YouTube, Instagram and Twitter.The application used was SurveyMonkey for the preparation of a questionnaire to be answered by students of the universities. The primary research question is "How social media are most used by students”. This research is in progress, but at the conclusion of the article are presented some preliminary results that can contribute to the clarify the primary research question.