Business Intelligence (BI) is a fashionable and popular field both in industry and academia. Still, it represents a pedagogical challenge for the lecturer. In this study we report from an introductory Bachelor course in BI and reflect on the learning process. Our focus is how to make BI education more fun and motivating for the students. We conducted a small Action Research study in a university college with a class of third year Bachelor students. Our main pedagogical approach was Puzzle-Based Learning, using real world puzzles. Our main contribution is that the real life puzzle approach is a powerful method to teach BI concepts and processes. Real life problems are conceived by the students as interesting and motivating. Real life data create a rich and abundant source for problem solving using BI techniques. Finally, real life solutions represent an exciting target for the students to reach, with a strong feeling of satisfaction when the solution is found.