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Proceedings of IFIP 8.2/Organizations and Society in Information Systems (OASIS)

Abstract

In this research-in-process paper, we develop a model for understanding the individual’s adoption and use of Web 2.0 applications for activities at the front-end of innovation, by integrating theories of technology acceptance, task-technology fit, adaptive structuration, and institutional view. Web 2.0 tools often exhibit organic pathways to adoption, which differ from the IT department-led technology adoption more commonly studied. Web 2.0 applications, and tasks at the front end of innovation are similar. The former are highly structurable and given to flexible use. The latter, such as knowledge sharing, collaboration and information search are decentralized and unstructured. It is thus reasonable to assume that Web 2.0 tools should be beneficial for these tasks. Implications for theory and practice are addressed.

Volume

10

Issue

115

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