Affiliated Organization

Case Western Reserve University, USA


The paper outlines a case study of US Ecommerce over the past 5 years. The case describes key factors that position the US for leadership in the realm of global Ecommerce, while pointing out inherent risk areas that could threaten this position. It does so utilizing a list of drivers and inhibitors as the basis for analysis in the context of an overview of the US National Environment; its inherent characteristics and their propensity to promote Ecommerce; the Governmental Policies that serve to enable the diffusion of Ecommerce; the level of Ecommerce Readiness that the US has attained through its infrastructure and societal characteristics; the resulting level of Ecommerce Diffusion and finally the Social and Economic Impacts that Ecommerce has had to date and is expected have in the future.