Affiliated Organization

University of Amsterdam, Netherlands


The main problem addressed in this study is the gap between youth and older generations in business and business schools. By overlooking youth digital literacy it is claimed that both business schools and businesses are ill prepared for educating and training future youth. The gap between business and business schools is described based on current research (Gosling & Mintzburg, 2003; Bennis & O’Toole, 2005). The gap between youth and older generations in business is described and explained through a case description (Thijssen, 2006) from business practice. The purpose of the research is to make business schools aware of the gaps between youth culture and business in terms of digital literacy, youth culture and learning styles. Recommendations are formulated (Veen, 2004) to gather knowledge about youth digital literacy and steps to close the gaps identified. The methodology of the study is a hybrid research approach between literature study and action research in the field of learning (Thijssen, 2006). Finally a new eclectic learning model Learning-by-Sharing (Thijssen, Maes & Vernooij, 2002; Maes, 2003: Huizing, Maes & Thijssen, 2007; Thijssen, Vernooij & Stein, 2007) is presented as a constructivist and collaborative learning approach between students, teachers, researchers and practitioners. The Learning-by-Sharing model can be seen as an operationalisation of new learning requirements. Thereby breaking the boundaries between generations and between business schools and business. Implications and recommendations for shaping future education and training for youth are formulated.