This paper provides an exemplificative analysis of the effects of Mobile Entertainment in China. The analysis is also based on some successful business cases. Leading telecommunications operators and value-added service service/content providers in China are profiting from new business model & industry cooperation. A major finding is that Mobile Entertainment will drive a rising market, meanwhile it is possible that Mobile Entertainment based on 3G solutions will be a new trend. Consequently, there is a giant business potential in China Mobile Entertainment market.
Luo, Peng, " The Business Potential Of Mobile Entertainment In China Market" (2008). All Sprouts Content. 150.