The Journey is the Reward. A digital transformation procedure model for German small and medium-sized enterprises

Authors

• Ann-Kristin Cordes, Kiel UniversityFollow
• Andreas Hermann, University of MuensterFollow
• Torsten Gollhardt, University of MuensterFollow
• Paul Kruse, University of MuensterFollow
• Benjamin Barann, University of MuensterFollow
• Jörg Becker, University of MuensterFollow

Abstract

The abundance of digital technologies poses a challenge for Small and Medium-sized Enterprises (SMEs), which must identify, select, and implement appropriate solutions to innovate their business. Digital transformation requires SMEs to undertake a continuous digitalisation process, but a lack of guidance has led to many SMEs’ failures to embrace the potential of digital technologies. To meet this challenge, IS research has developed procedure models that structure the digital transformation process. The literature suggests that such models should have a reasonable level of flexibility and should integrate external digital innovation units to support SMEs. Research provides a promising basis for developing procedure models that meet these requirements, but extensive evaluations of these models in a naturalistic setting remain to be explored. The present study addresses this gap by developing a procedure model following the Design Science Research based on eight digitalisation projects with industry partners. The study concludes that the model provides the flexibility needed to adapt it to SMEs’ various circumstances and integrates the role of external digital innovation units. Thus, it helps SMEs initiate and advance their digital transformation. The results contribute to the body of knowledge concerning reference modelling, digital transformation, and innovation.

DOI

10.17705/3SJIS/038.3

Recommended Citation

Cordes, Ann-Kristin; Hermann, Andreas; Gollhardt, Torsten; Kruse, Paul; Barann, Benjamin; and Becker, Jörg (2026) "The Journey is the Reward. A digital transformation procedure model for German small and medium-sized enterprises," Scandinavian Journal of Information Systems: Vol. 38: Iss. 1, Article 3.
DOI: 10.17705/3SJIS/038.3
Available at: https://aisel.aisnet.org/sjis/vol38/iss1/3