This study investigates the effectiveness of digital nudging on reducing the anchoring bias observed in the use of supply chain management (SCM) software. A between-subjects experiment with 61 participants was conducted comparing a control group with two types of digital nudges implemented on an SCM analytics dashboard. Findings show that digital nudging can help mitigate an anchoring bias in several use conditions. Theoretical and practical contributions are discussed, which include that in addition to individual-level outcomes, digital nudging can also be applied in business environments to improve organizational-level performance.
Oz, Burak; Tran-Nguyen, Kevin; Coursaris, Constantinos K.; Robert, Jacques; and Léger, Pierre-Majorique, "Using Digital Nudges on Analytics Dashboards to Reduce Anchoring Bias" (2020). SIGHCI 2020 Proceedings. 3.