Four decades of research on technology acceptance have produced a solid knowledge base on the topic. This literature has predominantly focused on a micro-level perspective (i.e., user acceptance) while sparsely accounting for the social context surrounding technology use. This focus does not serve well the study of contemporary technologies, which involve a larger set of socio-ethical risks and concerns related to their increased deployment in society and increased involvement in socially sensitive processes. To document and start addressing this gap, we have conducted review of the literature on the concept of social acceptance in four fields: two that are closely related (MIS and HCI) and two others, more distant, that have a record of studying social acceptance (energy and healthcare). The paper presents the results of this review work with the hope to trigger a productive discussion on the topic of social acceptance in the context of modern human-computer interaction.