How do audiences impact the memories shared on social media? We find that sharing experience on social media can ironically decrease memory of shared experience and sharing with a small group attenuates sharer’s memories to a greater extent than sharing with a large group. This advantage is due to outsourcing memories to identifiable audiences and is diminished by enhancing the perceived heterogeneity of large group or decreasing the identifiability of small group.
Huang, Li; Zhang, Frank; and Ward, Adrian, "How Broadcasting vs. Narrowcasting on Social Media Affects Memories" (2017). SIGHCI 2017 Proceedings. 9.