Older adults are particularly susceptible to cognitive biases that could potentially impact the quality of their decisions in e-commerce environments. This may negatively affect their online experience, depriving them from reaping the full benefits of e-commerce. It is thus important to explore this domain with the objective of assisting older adults in making higher quality decisions in e-commerce contexts. This research-in-progress paper takes on this challenging inquiry through a two-stage study to (i) understand how the decision making styles of older adults interact with cognitive biases affecting their decisions’ quality in e-commerce and how these interactions vary by product type; and (ii) understand the influence of decision aids in de-biasing older adults with different decision making styles under the stimuli of cognitive biases and how this varies by product type. We outline a detailed exploratory experimental methodology for this proposed research as well as potential contributions to theory and practice.
El Shamy, Nour and Hassanein, Khaled, "The Influence of Cognitive Biases and Decision Making Styles on Older Adults’ E-Commerce Decisions" (2015). SIGHCI 2015 Proceedings. 14.