Recently, the notion of fashion has been embraced and considered a useful paradigm of thinking to address challenges in HCI and sustainability. One of the suggested ways to learn from fashion is to make sustainability fashionable in order to increase uptake, interactivity, and proliferation of sustainability initiatives. This paper reports an exploratory study on the use of fashion-inspired ideas around the use of interactive technologies as a strategy to augment social participation in sustainability. Through an interpretive case study of an urban agriculture community in Indonesia, the paper illuminates the potential of using fashion thinking as a lens to examine techno-cultural aspects of human behavior. Implications of the study findings on the design, evaluation, and implementation of interactive systems in organizational and cultural contexts are also discussed.