The development of smartphone applications is prevailing globally, including the underserved communities consisting of a huge group of novice users. In spite of the growing number of novice users, we hardly consider usability for users with varying expertise level when we evaluate performance and satisfaction with usage of mobile applications. In this study, we argue that it is not suitable to design one interface for all users of progressively varying communities. Based on theories in design science research, we propose a user-accustomed approach to adapt mobile applications that integrate three types of interaction elements, namely localization, structural navigation and illustration. In an investigation of the proposed approach on mobile application, we empirically proved the effects of user-accustomed interaction techniques on performance and satisfaction between novice and expert users. The findings provide significant theoretical and practical implications for design and implementation of user interfaces on mobile applications