The use of social networks has grown phenomenally in the past decade making these networks an important part of individuals’ lives and organizations’ interests. The growth and development of mobile technology led to a complete transformation in the means and purposes of using social networks. Despite the abundance of research on the use of social networks, there is a lack of research in the area of mobile-enabled social networks, social networks accessed using mobile devices. In this paper, we study factors influencing individuals’ intention to use mobile-enabled social networks. Specifically, we focus on studying the role of mobile device related factors including perceived device benefits and emotional attachment using a research model that uses theory of planned behavior and innovation diffusion theory as research framework. The potential contribution of this research includes understanding users’ participation in mobile-enabled social networks and why users prefer this type over traditional social networks.
Abouzahra, Mohamed; Yuan, Yufei; and Tan, Joseph PhD, "The Role of Perceived Mobile Device Benefits and Emotional Attachment in Enhancing the Use of Mobile-Enabled Social Networks" (2014). SIGHCI 2014 Proceedings. 16.