Website design elements (information design, information content, navigation design, visual design), disposition to trust, website trust, and transaction security are examined for differences in an eight country sample with a total of 1156 participants (including Canada, the United States, India, Germany, Japan, Mexico, Chile, and China). Within Canada, users from English Canada and French Canada were also compared. In a theoretical context that includes cultural differences for uncertainty avoidance (e.g. Hofstede’s classification) and the GLOBE study which identifies similar country clusters, overall and as predicted, low uncertainty avoidance countries of French Canada, English Canada, and the United States have the highest scores on the various constructs indicating more favorable reactions by users. Largest differences across most of the constructs occur between Germany, Japan, and China with other countries in the sample.
Cyr, Dianne, "Website Design, Trust and Culture: An Eight Country Investigation" (2008). SIGHCI 2008 Proceedings. 11.