Antecedents of the Technology Acceptance Model (TAM) have been the focus of research on user intentions toward new technology in developed countries for years. Findings from these studies can potentially reveal new methods to improve employee acceptance and use of new systems. The present study investigates whether the antecedents of perceived usefulness and perceived ease of use also apply in developing countries, specifically in Saudi Arabia. Findings indicate that the antecedents of TAM do, in fact, apply in Saudi Arabia, and therefore also have implications for businesses in developing countries to improve the user acceptance and use of new technologies.
Anderson, Chad; Hubona, Geoffrey; and Al-Gahtani, Said, "Evaluating the Antecedents of the Technology Acceptance Model in Saudi Arabia" (2007). SIGHCI 2007 Proceedings. 9.