Location-based services (LBSs) have enabled users to obtain context-specific and personalized services owing to advances in mobile technologies and location analytics. Since location data are classified as personally identifiable, the sharing of locations on LBSs has privacy implications. We employ a privacy calculus lens to study users’ attitudes toward location-information sharing. We explore the role of cultural and institutional environments in users’ disclosure behaviors in two populations: the U.S. and Germany. Our results show similarities between the two samples, despite differences in cultural backgrounds and regulations. Contextualization is a highly valued benefit for LBS users, while monetary rewards are not yet foreseen as potential benefits. Location-information disclosure is not uniform; it varies depending on the sharing parties and the information extent or sensitivity. LBS users have high privacy risk perceptions and low trust in service providers and government regulations to protect their privacy and location-information from misuse.
Naous, Dana and Legner, Christine, "Exploring Information Disclosure in Location-based Services: U.S. vs. German Populations" (2019). ICIS 2019 Pre-Conference Workshop Proceedings. 1.