This paper recognizes the need for companies to evaluate their social media needs and overall social business strategy from a global perspective. To reach local customers in emerging markets, it is necessary to include the social media sites unique to these markets. It is also important that schools of business incorporate these trends in curriculum offerings specific to social media and social business strategy. This will give both companies and schools of business competitive advantage.
Deans, P. Candace, "Teaching Social Business Strategy from a Global Perspective" (2015). 2015 Proceedings. 2.