A New View On Social Networks And Perceived Usefulness In Online Learning Platform Acceptance.

Frank Goethals, IESEG School of Management (LEM-CNRS), France
Andrea Carugati, IESEG School of Management (LEM-CNRS), France
Antonio Giangreco, IESEG School of Management (LEM-CNRS), France


The research project that is reported in this paper investigates antecedents of the students’ intent to watch educational movies on an online learning platform. The project extends the UTAUT in three dimensions. First, besides the classic system usefulness as a determinant of system acceptance, ‘perceived content usefulness’ is introduced as an antecedent of the intent to watch online movies. Secondly, perceived elearning enjoyment is included in the model. Thirdly, social network aspects are included by surveying the actual social network between students, leading to the concepts of latent social influence and perceived social influence. This research-in-progress paper includes results of tests of the model using data of a Management of Information Systems class at a French Business School. The results show the significance of new constructs.