In this paper, three-year study conducted with first year undergraduate business computing students enrolled at a New Zealand higher education institution is considered. Results suggest that there is an educational challenge in higher education at entry level. One hundred and eighty five students from seven different ethnic backgrounds using a seven-dimension learning style scale were tested. Using a comparison of student learning style results against instructor learning style result, and student final grade, the observed learning style score resulted in an identifiable group of first-year students. Further, there is a procedure to enhance success for this group.