The current literature on computing education suggests that there is a paradigm shift taking place in the discipline. Evidence of this is in the discipline’s rapid evolution and the volatility in the enrollments. This has prompted university administrations to make important strategic decisions as to how to reengineer their curriculum to remain viable, relevant and reflect innovation. This paper uses a case study approach to describe how the School of Computing and Information Technology (SCIT) at the University of Technology, Jamaica, employed a market orientation approach to reengineer its curriculum. In developing the curriculum, SCIT employed among other things; students views, international industry trends, the Joint Task Force for Computing Curricula 2005, local/regional requirements and recommendations from the School’s Advisory Committee. The intent was to provide a broader portfolio that would attract and retain a wider student population. This model curriculum program can be a blueprint for small computing programs, especially in developing countries with modest resources.