Recently the application of big data analytics (BDA) technology has become a trend in improving business outcomes to capture valuable insights that were not achievable previously. Despite the positive impacts expected by the implementation of these technologies, the results show inconsistencies. This study uses the transactional theory of stress to elaborate on the role of implementation of BDA in such seemingly contradictory results. Specifically, we propose that depending on their psychological capital, data analysts may perceive such technological change either as inspirational or impeding. Analysts who can cope with the difficulties inherent to the new technology may be more motivated to learn analytical skills. In contrast, given the inability to manage their negative, stressful feelings, less psychologically competent data analysts would resist BDA implementation. The potential contributions to theory and practice will also be discussed.