Digitization, Machine Learning, and Artificial Intelligence along with Big Data lead to more and more data-driven innovations. However, companies often lack the knowledge, skills, and experience about the potentials of data and its related technologies. Consequently, they might struggle to manage the related complexity when designing data-driven products, services, or processes. This paper presents the Data Collection Map—a visual collaboration canvas that can be used to help raising data awareness and identifying the key data stakeholders. Action design research was applied to develop and test the canvas through iterative cycles of building, intervention, and evaluation. Three workshops were conducted to collect and triangulate data from focus group discussions, surveys, and observations. The resulting canvas facilitates shared knowledge and understanding and hence, helps organizations to raise awareness of the (potentially) available data assets in innovation projects.