Big data has received significant attention in recent years. However, little is known concerning the impact of big data characteristics on innovation performance. This research-in-progress study draws on the organizational learning theory to investigate the influence of big data characteristics on innovation performance mediated by market-driven capability. A survey-based research is outlined to test the proposed research model using structural equation modeling techniques. Prospective contributions to theory and practice are also explained.
Javdan, Mohsen and Ghasemaghaei, Maryam, "The Impact of Big Data on Innovation Performance: The Mediating Role of Market- driven Capability" (2019). Proceedings of the 2019 Pre-ICIS SIGDSA Symposium. 10.