While Information Systems (IS) researchers have studied the role of digital platform governance mechanisms in digital ecosystems formation, less is known about the dynamics shaping nascent eco-systems formation prior to platfromization. This is particularly important in understanding transitions towards digital ecosystems in established industrial settings. Applying the theoretical lens of ambidex-terity, we investigate a case study of establishing a digital ecosystem in the offshore infrastructure in-dustry. Our findings indicate that although firms seek transition towards operating in a digital ecosys-tem, the uncertainties of the situation ahead make it difficult for them to know just how such a digital form of organizing would look. To this end, we identify three digital ecosystem strategies companies pursue during nascent digital ecosystems formation: data structure control, data flow control and data content control. Based on these, we offer three contributions to existing digital ecosystems literature.