Abstract
Social media applications are in a unique position to impact the spread of norms across groups as they provide additional pathways for the interconnectivity and information flow beyond traditional boundaries. This research explores how social media affects cultural transformation using an analytical model and simulation. A model that encapsulates personal influence and social comparison as mechanisms for cultural transformation is presented.
Recommended Citation
Streator, Joycelyn, "Modeling Social Media Influence On Social Group Formation" (2020). SAIS 2020 Proceedings. 2.
https://aisel.aisnet.org/sais2020/2
Abstract Only