In today’s world of seemingly always online ubiquitous computing, we lose a little bit of control every time we reveal even a portion of our personal information in exchange for a relatively small benefit in return. Does our level of trust in the recipient of our information make a difference in our decision to reveal personal information? Are our decisions always rational considering the consequences of revealing private information?
Rusk, John-David, "Trust and Decision Making in the Privacy Paradox" (2014). SAIS 2014 Proceedings. 32.