Firms bogged down with organizational inertia are unable to gain the competitive advantage other firms can achieve through organizational ambidexterity. By definition, firms experiencing high levels of inertia are unable to rapidly adapt and change as their needs dictate. This research addresses the question of “How can firms experiencing organizational inertia achieve ambidexterity?” In doing so, the role of IT as a digital options generator is explored and the concept of platform-enabled ambidexterity is introduced.