Information systems (IS) use literature and research has been extensive, and has been able to explain a significant amount of the variation in IS acceptance and adoption. The majority of this research has focused on technologies we intentionally use in a work type setting. This current proposed study extends this literature by focusing on automatic use that is non-work related. Understanding the factors that influence the continued use of an IS after initial adoption is important because continued use of a system is an appropriate measure for determining whether or not the IS is actually successful. Habitual IS use is presented and explored to contribute to the understanding of IS continuance. An habitual IS continuance (HIC) model is conceptually developed and proposed. The development of an HIC model allows system success to be measured in voluntary use information systems.