In some firms decision-making used by Information Technology (IT) professionals is influenced by IT research organizations. The more technology innovative or technology engaged the firm is found to be could indicate the technology orientation of the firm. Literature and examples point to specific tools developed by research organizations. Most of the research organizations are subscription oriented with basic to premium levels. The basic offers web site access and the most expensive offers analyst visits or phone calls. This paper examines the orientation of firms relating to technology, the research organizations, and the decision-making tools available from IT research organizations. An example of decision-making and technology deployment shows steps involving IT professionals with two leading research organizations.