This study was made to compare the buying habits of students at The University of Tampa and Institute Tecnologico y de Estudios Superiores de Monterrey, ITSM. The original intent was to contrast the buying characteristics between US and Mexican students. However, due to the few Mexican students that participated, a good comparison could not be made. As a result, this analysis explores the buying habits of both US and Mexican students over a 3-4 week period (October and November, 2003).
Couturier, Gordon, "Analysis of Business Students’ Internet Purchases: Fall 2003 " (2005). SAIS 2005 Proceedings. 25.