Paper Type
Short
Paper Number
PACIS2025-1703
Description
Content creators are key players in the creator economy, leveraging social media platforms for income generation, personal branding, and creative expression. However, their work is increasingly shaped by psychological and structural pressures that may lead to burnout and decisions to reduce or cease platform use. Drawing on the Stressor-Strain-Outcome (SSO) framework, this study investigates the stressors contributing to content creators’ burnout and their intentions to discontinue social media. Using Latent Dirichlet Allocation (LDA) on a corpus of publicly available creator-generated posts, followed by interpretive qualitative analysis, we identify three categories of stressors: technological, individual, and environmental. By mapping latent topic clusters to these stressor categories, the study offers empirical findings and extends the theoretical understanding of burnout and social media discontinuance in the context of the creator economy.
Recommended Citation
Ghelani, Smit S. and Pandey, Vidushi, "The Hidden Cost of Social Media Fame: Stress, Burnout, and Discontinuance" (2025). PACIS 2025 Proceedings. 13.
https://aisel.aisnet.org/pacis2025/sm_digcollab/sm_digcollab/13
The Hidden Cost of Social Media Fame: Stress, Burnout, and Discontinuance
Content creators are key players in the creator economy, leveraging social media platforms for income generation, personal branding, and creative expression. However, their work is increasingly shaped by psychological and structural pressures that may lead to burnout and decisions to reduce or cease platform use. Drawing on the Stressor-Strain-Outcome (SSO) framework, this study investigates the stressors contributing to content creators’ burnout and their intentions to discontinue social media. Using Latent Dirichlet Allocation (LDA) on a corpus of publicly available creator-generated posts, followed by interpretive qualitative analysis, we identify three categories of stressors: technological, individual, and environmental. By mapping latent topic clusters to these stressor categories, the study offers empirical findings and extends the theoretical understanding of burnout and social media discontinuance in the context of the creator economy.
Comments
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