Paper Type

Complete

Paper Number

PACIS2025-1343

Description

People generate personal data all the time in their daily lives and online activities. Smartphones, communication devices and web pages collect personal data when users interact with them. Social media and data platforms can collect, control, process, or cross-identify various forms of personal data. This article explores personal data from the perspective of data generation and use, hoping to bring new perspectives to individuals and businesses. The behaviour-usage duality of personal data classification means that from the perspective of individual behaviour, data producers, it helps individuals understand what kind of data is related to what behaviour; data usage is from the perspective of data users, promoting businesses plan to collect and classify personal data so that they can better use or protect sensitive personal data in a targeted manner and within the scope of data protection laws, which can intend to protect business from fines for abusing personal data.

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Jul 6th, 12:00 AM

Understanding the Behaviour-Usage Duality to Classify Personal Data

People generate personal data all the time in their daily lives and online activities. Smartphones, communication devices and web pages collect personal data when users interact with them. Social media and data platforms can collect, control, process, or cross-identify various forms of personal data. This article explores personal data from the perspective of data generation and use, hoping to bring new perspectives to individuals and businesses. The behaviour-usage duality of personal data classification means that from the perspective of individual behaviour, data producers, it helps individuals understand what kind of data is related to what behaviour; data usage is from the perspective of data users, promoting businesses plan to collect and classify personal data so that they can better use or protect sensitive personal data in a targeted manner and within the scope of data protection laws, which can intend to protect business from fines for abusing personal data.