PACIS 2019 Proceedings


Organizations use digital strategy to take advantages of their existing strengths and capabilities. Digital strategy has a wide range of scope and operate in a highly dynamic context in which the organization operates. There is increasing attention to digital strategy in academic research while questions surrounding digital strategy arise, such as issues related to differences between digital strategy and information technology (IT)/information systems (IS) strategy or aspects of digital strategy. In this paper, we conduct a systematic literature review in the basket of eight senior IS journals and the proceedings of the International Conference on Information Systems (ICIS) conference, aiming at understanding insights into digital strategy and its related issues. The findings indicate several aspects of digital strategy concerning environments, challenges, approaches, stakeholders, and capabilities. We also provide insights into the relations among these aspects, as well as the distinction between digital and IT/IS strategy.