PACIS 2019 Proceedings


The digital transformation disrupts companies across all industries, forcing them to rethink and adjust their products, services, processes, and business models. The necessity to adapt to a digital future seems clear; however, many companies still strugglewith the question “How do we transform?” While existing literature demonstrates how a strategy for digital transformation can be developed, we know little about how it is implemented. We argue that projects play a crucial role here. Therefore, we want to develop a sound understanding of such digital transformation projects. To do so, we first draw insights regarding projects from literature and then combine this knowledge with findings from four qualitative empirical case studies. We contribute toliterature by elaborating a solid characterization of digital transformation projects. In addition, we offer valuable insights to practitioners regarding how digital transformation projects can be recognized and managed