Based on the distinctively anthropomorphic features of intelligent personal assistants (IPAs), this paper proposes a theoretical model to investigate the antecedents and consequences of IPA anthropomorphism based on three-factor theory. Specifically, it is hypothesized that anthropomorphic features of IPAs, which are synthesized speech quality, autonomy, sociability and personality, positively affect IPA anthropomorphism. Meanwhile IPA anthropomorphism influences IPA self-efficacy and social connection positively. IPA self-efficacy and social connection, in turn, are positively related to intention to explore IPAs. Scales will be developed and data will be collected through online survey. Then structural equation model (SEM) will be applied to validate the model.
Cao, Cuicui; Zhao, Ling; and Hu, Yingying, "Anthropomorphism of Intelligent Personal Assistants (IPAs): Antecedents and Consequences" (2019). PACIS 2019 Proceedings. 187.