PACIS 2019 Proceedings


With the rapid development of cloud storage, it is necessary to determine the mechanism of cloud storage adoption. Based on social exchange theory, technology acceptance model and perceived risk theory, this study attempts to explore the switching factors and to empirically examine the relationship between those and users’ intention to switch to cloud storage services. This study quantitatively analyzes the data to obtain the significance level of each variable and a model of the influence mechanism of cloud storage switching intention is obtained. Our main results suggest that perceived ease of use and perceived usefulness have a significantly positive impact on related benefits. Information loss risk and time risk have a significantly positive impact on related costs while information leakage risk does not influence significantly. Related benefits have a significant positive impact on switching intention while related costs have a significantly negative impact on it.