An Empirical Study of Switching Behavior toward Cloud Storage Services

Authors

Woon Kwan Tse, City University of Hong KongFollow
Yu Wang, City University of Hong KongFollow
Qian Wang, City University of Hong KongFollow
Yunhao Liu, School of Management, Xi'an Jiaotong University & School of Data Science, City University of Hong KongFollow
Tianning Liao, City University of Hong KongFollow

Abstract

With the rapid development of cloud storage, it is necessary to determine the mechanism of cloud storage adoption. Based on social exchange theory, technology acceptance model and perceived risk theory, this study attempts to explore the switching factors and to empirically examine the relationship between those and users’ intention to switch to cloud storage services. This study quantitatively analyzes the data to obtain the significance level of each variable and a model of the influence mechanism of cloud storage switching intention is obtained. Our main results suggest that perceived ease of use and perceived usefulness have a significantly positive impact on related benefits. Information loss risk and time risk have a significantly positive impact on related costs while information leakage risk does not influence significantly. Related benefits have a significant positive impact on switching intention while related costs have a significantly negative impact on it.

Recommended Citation

Tse, Woon Kwan; Wang, Yu; Wang, Qian; Liu, Yunhao; and Liao, Tianning, "An Empirical Study of Switching Behavior toward Cloud Storage Services" (2019). PACIS 2019 Proceedings. 144.
https://aisel.aisnet.org/pacis2019/144