PACIS 2019 Proceedings


The reasons that people using social media is going beyond personal socializing. Many individuals leverage the social and work affordances of social media to enhance work performance and complete tasks. This study proposed a framework of social media enabled work value based on social psychological theories including social affordance and social presence. We explore how different affordances (social, work, and negative affordances) of social media affect the social value (social presence) and work value perceived by the users. The effects of social affordance, work affordance, and negative affordance were examined. The proposed model was empirically evaluated on a sample of 194 social media users. The results provide support to the themes (1) both social and work values are increased by social and work affordance; (2) negative affordance, however, would not affect the work value; (3) increasing social presence could not enhance the work value. Several suggestions are provided.