With the rapid development of information and communication technologies (ICT), many organizations engage in extensive ICT applications, resulting in a vast amount of personal data to be collected, processed and used. Consequently, the collected personal data is not always well-protected, a key reason for many recent data breaches. The aim of this study is to explore factors influencing the patient's attitude towards personal information protection. Based on the privacy calculus theory and technology threat avoidance theory, a research model was developed and several factors influencing the patient's attitude towards personal information protection were examined. A total of 423 usable responses were collected from a survey with the final response rate of 94.4%. The results indicated that perceived ease of use, legal assurance, privacy concerns and health information sensitivity positively affect the patient's attitude towards personal information protection. Finally, this study concluded with several useful recommendations for academics and practitioners.
Hung, Shin-Yuan; Yu, Annie Pei-I; Hung, Yu-Li; Chen, Kuanchin; and Hung, Hui-Ting, "Factors Influencing Attitudes Towards Patients’ Personal Information Protection" (2019). PACIS 2019 Proceedings. 111.