This research in progress is based on a qualitative approach with multiple case studies using Nonaka’s theory of knowledge creation and conceptualisation of a knowledge-creating place, Ba. It addresses the high-level need to make collaboration more effective between university and industry by exploring shared collaborative spaces in collaborative research projects. It uses semi-structured interviews, participant observation, and document analysis to look at the ways in which researchers and industry representatives with different culture within these partnerships create shared collaborative spaces to share information and knowledge. The study will propose a conceptual model explicating effective shared collaborative spaces in the university-industry collaboration (UIC) context according to the active actors (researchers and industry representatives) perspective. The model will be an original contribution to research in the area of knowledge management in UICs’. Finding effective shared collaborative spaces may be lead to more effective collaboration between university and industry.