Many of today’s building designs are created based on three-dimensional modelling technology. Architects and engineers use so-called Building Information Modelling (BIM) systems for creating digital representation all physical assets of a building. Using these systems has proven effective for improving designs and the process of construction. Inspired by the improvements in building construction projects, a Vietnamese construction project team decided to use the system to model a large-scale bridge crossing the Saigon River in Ho Chi Minh City, Vietnam. This paper provides an understanding of what motivated the team to deploy BIM in this new industrial context which is very different from building construction. To explain this, the influence of institutional pressures was analyzed. The findings revealed how institutional pressures influence the project team to overcome BIM hurdles for successful implementation. Furthermore, this qualitative case study presents an example for other infrastructure projects which also target BIM as an objective.