Much of the current crowdfunding literature focuses on revealing determinants of one-time crowdfunding performance. However, the impacts of existing platform cues on serial crowdfunding performance remain largely unexplored. Drawing heuristic-systematic model, this study examines how performance-based heuristics cues and opinion-based systematic cues exert differential impacts on subsequent crowdfunding performance. This paper will fill the research gap in the crowdfunding literature by examining how backers are processing performance-related and opinion-related information when making decisions in serial crowdfunding context.