Despite a well-established research tradition, the field of Decision Support Systems (DSS) suffers from a lack of practitioner relevance. DSS researchers have comprehended the emergence of Design Science Research (DSR) for the issue as it provides support to improve the behavioral aspect of design. However, conceptualizations for DSR as the common approach to conducting DSS research have not been materialized to address the relevance issues. In the paper extending an existing conceptualization, we introduce a new DSR view for DSS development. The view incorporates design dimensions related to DSS design, such as professional value, interaction, intentions, practices, and problem-solving. We developed the DSR view from an action design research approach conducted through a well-defined framework for developing a generic DSS solution. The view represents the importance of practitioner’s centric DSR to better address practitioner’s relevance issues in DSS design.