We incorporate two streams of IS research: 1) the quality of the systems in determining systems success and 2) the effects of online incidents including online waiting interruptions and service failures on consumer behaviors, to understand three post-adoption behaviors in the use of digital media; continuance intention, recommendation, and complaint. We investigate digital media use from the perspectives of affective events theory and U & G motivations. The results of PLS analysis with 415 responses from an online survey suggest that usage behaviors are determined by perceived site quality and cognitive appraisal of incidents handling (CAIH) and satisfaction mediated the effect of positive and negative affects to post-adoption behaviors. Information and Entertainment motivations are two salient motivations of digital media use. However, interactivity shows no effect to satisfaction of digital media use. CFA and path analysis attest the dimensionality of constructs and the structure relationships of the integrated model.
Luo, Margaret Meiling; Chea, Sophea; and Bui, Tung X., "Post-Adoption Behavior of Digital Media: The Merge of U&G Theory and Affect Event Theory" (2016). PACIS 2016 Proceedings. 256.