People always travel with their friends. Some of them would like to design their travel plan together while some others would like to design their plan singly. Prior studies most focus on the single decision context. This paper investigates the collaborative customization in the joint decision and joint consumption context, and the information presentation format (attribute-based vs. bundle-based) effect on the tourists’ decision and behaviour is discussed. We also consider the relationship effect. And finally the potential theoretical contribution and practical implication are discussed.
Zhou, Liang; Yin, Jiamin; and Wang, Kanliang, "ONLINE SERVICE CO-CUSTOMIZATION: HOW THE PARTNER AND THE INFORMATION PRESENTATION AFFECTS TOURISTS’ CHOICE OF ONLINE TOUR SERVICES" (2016). PACIS 2016 Proceedings. 134.